I think there is lots of ways in which a fashion blog could become successful; the writing, styled and interesting images, relevant information, a good eye for colour and shape, and a passion. I think it takes a certain kind of person, someone who is committed and will be consistent with adding posts, someone who knows, at least a bit of, what they are talking about, so readers can gain information and opinions from them, someone who cares about what they put out there, taking time to think about what they are going to say and makes an effort to add relevant images to help illustrate what they are trying to say, or if the images are the main focus of the post, thought-out text to go with them, and lastly someone who has a likable personality; I really think that if someone has a really like personality, readers are going to come back to read what they say time and time again as their personality will come out in what they write, no one wants to read a blog from someone that sound uninspired, boring, or angry, etc.
Some of the bloggers already out there that are really successful are people like Zoella, who has a hugely popular style and beauty blog which links to her YouTube channel, she seems to be an inspiration to so many young girls and I think the young teen market is definitely her niche and she is really on point with it, enabling her to now create her own book and beauty range. People like Tavi Gevinson who started off writing her blog stylerookie when she was in her very early teens and continued it for years, eventually producing her own magazine 'Rookie' and she know writes from the website rookiemag.com, she seems to have been so committed over the years to continue with her blogging the way she has and she now has a huge readership and fan base.
Some of the bloggers that I really like and whose blogs I go back to again and again are...
Mary - itsanothergirlslife |
Fleur - fleurdeforce |
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Sammi - beautycrush |
beautycrush.co.uk- A.K.A. - Sammi... She is a British blogger and you tuber, but she mostly focuses on her blog. She is a 25 year old styling graduate living in London. She also started to blog and film in 2009 so she has been doing it for over 5 years and has gained a huge following in the meantime. She writes mostly about fashion and does a lot of styling posts and videos. She shows different takes on trends of the season which is one of the reasons I think she is so popular and she mixes in her own style alongside the major trends and this, I think, is really inspirational for her viewers and they know they can always come back to her blog or channel to see what her take will be on a certain trend. She also writes about art, tattoos, work, events, food and living in London, to mix up her content.
Suzi - stylesuzi |
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Bunny - Graveyardgirl |
All of the bloggers I have mentioned have a huge following and each not only have a hugely successful blog but a brilliantly popular youtube channel/s to go along side it, creating an even bigger readership. Each also are connected to the majority of the most popular social networking sites; facebook, twitter, instagram, pinterest, tumblr, google+, this again gains them more views and more readers as they can promote themselves more by just posting on these sites. I think each and every one of these bloggers are really inspirational as all have worked their way up from scratch and become really popular due to putting in the hard work.
The audience of the bloggers that I have mentioned would mostly range from around age 10 right through to late 20's as they are pretty young themselves and so want to appeal to an audience of the same or similar age range. As they all get older however, their audience age range would change as they would dress for their age, meaning the people that followed them from the beginning would keep benefiting from them throughout the years.